✅ Google Tag Manager: How to Connect Your GA4 Measurement ID, Publish Tags, Preview with Tag Assistant, and Check Realtime Analytics (Step-by-Step Guide)

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Google Tag Manager: How to Connect Your GA4 Measurement ID, Publish Tags, Preview with Tag Assistant, and Check Realtime Analytics (Step-by-Step Guide)

Setting up Google Analytics 4 (GA4) correctly is essential for Google AdSense approval, SEO optimization, and accurate traffic tracking.

In this guide, you will learn how to connect your GA4 Measurement ID inside Google Tag Manager (GTM), publish your Google Tag, preview it using Tag Assistant, and finally check realtime data in GA4.

You can follow the 14 screenshots in exact order.

How to Connect Your GA4 Measurement ID, Publish Tags


1. Open GTM and Go to Your Container

From the GTM dashboard, go to: Container → Workspace

This is where you will create and manage your tags.

GTM container dashboard (컨테이너 화면)

2. Create a New Tag

Click Tags → New → Tag Configuration → Google Tag
(Do not choose GA4 Event tag — choose Google Tag.)
Selecting Google Tag in GTM (구글 태그 선택 화면)

3. Select ‘Google Tag’ Under Google Analytics

Choose the Google Tag option connected to Analytics streams.
Google Tag option under Analytics (Google 애널리틱스 구글 태그)

4. Add Your GA4 Measurement ID

n the Tag ID box, paste your GA4 Measurement ID Format: G-XXXXXXXXXX

Then set the trigger to: Trigger → All Pages

This ensures the tag fires on every page of your blog.

GA4 measurement ID inserted (GA4 측정 ID 입력 화면)

5. Save the Tag and Submit Changes

Click Submit → Enter version name (e.g., “251129”) → Publish.

You should see a confirmation screen showing:

“# versions live”
“Google Tag — Added”

GTM version published (버전 게시 완료 화면)
            
GTM version published (버전 게시 완료 화면)
           
GTM version published (버전 게시 완료 화면)
            
GTM version published (버전 게시 완료 화면)

6. Preview Using Tag Assistant

Click Preview in GTM.
Tag Assistant will open.

Enter your blog URL: ✅ https://www.unicosmos.pe.kr/

Then click Connect.

Tag Assistant connect window (태그 어시스턴트 연결 창)
            
Tag Assistant connect window (태그 어시스턴트 연결 창)

7. Check ‘Connected’ Status in Tag Assistant

If everything is correct, you’ll see:

Tag Assistant Connected

This confirms your GTM container is firing correctly.

Tag Assistant connected message (태그 어시스턴트 연결됨 화면)
            
Tag Assistant connected message (태그 어시스턴트 연결됨 화면)


8. Verify Realtime Data in GA4

Go to: GA4 → Reports → Realtime

You should see:

  • 1 active user (your region only)
  • Page title displayed
  • Map showing your location

If your blog is new, seeing 1 user is enough to confirm success.

GA4 realtime dashboard showing 1 user (GA4 실시간 사용자 1명 화면)

🔥 Next Step (Coming Soon)

GA4 Default Settings: Enhanced Measurement, Data Retention, Internal Traffic, and More. This will be your next post in the series.

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